Mar 9, 2023 | Copywriting tips, Surf culture
Practically all the money that I save goes back into two things: our house in Portugal (a.k.a. Casa de Moneypit) or surfboards and surf-related expenses. This means that I’m constantly browsing for both new and old surfboards online. And that as a copywriter, I...
Jan 27, 2023 | Copywriting tips, Surf tourism copywriting tips, Writing tips
One of the most important things to understand when writing web, blog or social media copy for your business is the difference between features and benefits. Too often, surf businesses focus too heavily on features instead of benefits, which can cost you dearly in...
Dec 14, 2022 | Copywriting tips, Surf tourism copywriting tips, Writing tips
If you run a surf camp, surf house or any other type of surf-centric accommodation, then you’ll know that it can be difficult to see your beautiful space empty and unused in the off-season. In previous years, shutting down shop and letting go of staff for the...
Nov 30, 2022 | Copywriting tips
You’ve probably heard the saying that you have to hear something three times before it sinks in. Well, this is also true when it comes to marketing and copywriting. Customers or guests must hear from you at least three times before they start paying attention....
Nov 2, 2022 | Copywriting tips, Writing tips
If you’re a business owner in the market for some freelance writing, you may be wondering how to go about getting quotes. Should you pay by the word? By the hour? Or per project? And what’s the best way to get quality writing at a fair price? In this...
Oct 5, 2022 | Copywriting tips, Email and newsletters
Want to form a personal connection with your audience? Are you looking for a way to increase brand awareness? Do you have an exciting new promotion on the horizon? If so, then you should consider starting an email newsletter writing campaign. Email newsletter writing...
