Aug 26, 2024 | Copywriting tips
Copywriting is a lot like shaping a surfboard. When you get that hot little freshie in your hands, you only see a sexy outline, beautiful resin tint or perfect gloss. What you don’t see are the hours the shaper spends covered in foam dust, working late in the...
Aug 8, 2024 | Copywriting tips, Surf business tips, Writing tips
The surfing industry is growing exponentially, but not in the way it once did. In years gone by, the surfing landscape was dominated by a handful of well-known brands – think Quiksilver, Ripcurl, Billabong and Roxy – who led the charge. They were the...
