May 25, 2023 | Copywriting tips, Writing tips
Are you a surf business owner who’s struggling to get responses to newsletters, social media posts comments or website enquiries? Writing effective copy can be intimidating and time-consuming, so it’s essential for businesses to discern when they need...
Mar 28, 2023 | Copywriting tips, Writing tips
I recently wrote a handful of product descriptions for a client. And as I was writing them, it struck me that writing a product description is perhaps not as difficult as most surf biz owners think. Sure, they take time just like everything else. And I understand if...
Jan 27, 2023 | Copywriting tips, Surf tourism copywriting tips, Writing tips
One of the most important things to understand when writing web, blog or social media copy for your business is the difference between features and benefits. Too often, surf businesses focus too heavily on features instead of benefits, which can cost you dearly in...
Dec 14, 2022 | Copywriting tips, Surf tourism copywriting tips, Writing tips
If you run a surf camp, surf house or any other type of surf-centric accommodation, then you’ll know that it can be difficult to see your beautiful space empty and unused in the off-season. In previous years, shutting down shop and letting go of staff for the...
Nov 2, 2022 | Copywriting tips, Writing tips
If you’re a business owner in the market for some freelance writing, you may be wondering how to go about getting quotes. Should you pay by the word? By the hour? Or per project? And what’s the best way to get quality writing at a fair price? In this...
Sep 21, 2022 | Writing tips
Discover how building a writing habit can transform the writing of weekly articles, newsletters or social posts from energy-sucking tasks into satisfying moments of creative bliss. If you’re like most surf tourism, board shaping, surf hardware or surfwear brand...
