May 11, 2026 | Surf business marketing, Writing tips
There’s a storytelling framework that’s been around for thousands of years. You’ve seen it play out in every good film, every great novel, every campfire story that had you lying in your tent wondering why TF the parental figure in your life told you...
Sep 20, 2024 | Writing tips
Discover how building a writing habit can transform the writing of weekly articles, newsletters or social posts from energy-sucking tasks into satisfying moments of creative bliss. If you’re like most surf tourism, board shaping, surf hardware or surfwear brand...
Aug 8, 2024 | Copywriting tips, Surf business tips, Writing tips
The surfing industry is growing exponentially, but not in the way it once did. In years gone by, the surfing landscape was dominated by a handful of well-known brands – think Quiksilver, Ripcurl, Billabong and Roxy – who led the charge. They were the...
Mar 21, 2024 | Blog articles, Websites, Writing tips
Feel like your blog page is messier than the back of a surfer’s car? Most likely there are a few reasons for that. One could be that you post inconsistently, which is an easy fix (read this article for more blogging tips). Another is that you’re blog...
May 25, 2023 | Copywriting tips, Writing tips
Are you a surf business owner who’s struggling to get responses to newsletters, social media posts comments or website enquiries? Writing effective copy can be intimidating and time-consuming, so it’s essential for businesses to discern when they need...
Mar 28, 2023 | Copywriting tips, Writing tips
I recently wrote a handful of product descriptions for a client. And as I was writing them, it struck me that writing a product description is perhaps not as difficult as most surf biz owners think. Sure, they take time just like everything else. And I understand if...
