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Surfboard shapers need to stop doing this one thing

Surfboard shapers need to stop doing this one thing

Mar 9, 2023 | Copywriting tips, Surf culture

Practically all the money that I save goes back into two things: our house in Portugal (a.k.a. Casa de Moneypit) or surfboards and surf-related expenses. This means that I’m constantly browsing for both new and old surfboards online. And that as a copywriter, I...
A “features vs benefits” breakdown in less than 5 minutes

A “features vs benefits” breakdown in less than 5 minutes

Jan 27, 2023 | Copywriting tips, Surf tourism copywriting tips, Writing tips

One of the most important things to understand when writing web, blog or social media copy for your business is the difference between features and benefits. Too often, surf businesses focus too heavily on features instead of benefits, which can cost you dearly in...
Work and surf: From surf accommodation to off-season coworking space

Work and surf: From surf accommodation to off-season coworking space

Dec 14, 2022 | Copywriting tips, Surf tourism copywriting tips, Writing tips

If you run a surf camp, surf house or any other type of surf-centric accommodation, then you’ll know that it can be difficult to see your beautiful space empty and unused in the off-season. In previous years, shutting down shop and letting go of staff for the...
The Rule of 3: Is this copywriting technique still effective?

The Rule of 3: Is this copywriting technique still effective?

Nov 30, 2022 | Copywriting tips

You’ve probably heard the saying that you have to hear something three times before it sinks in. Well, this is also true when it comes to marketing and copywriting. Customers or guests must hear from you at least three times before they start paying attention....
Writing rates explained: Why per project quotes are better for your surf biz

Writing rates explained: Why per project quotes are better for your surf biz

Nov 2, 2022 | Copywriting tips, Writing tips

If you’re a business owner in the market for some freelance writing, you may be wondering how to go about getting quotes. Should you pay by the word? By the hour? Or per project? And what’s the best way to get quality writing at a fair price? In this...
Newsletter writing 101: How to get started

Newsletter writing 101: How to get started

Oct 5, 2022 | Copywriting tips, Email and newsletters

Want to form a personal connection with your audience? Are you looking for a way to increase brand awareness? Do you have an exciting new promotion on the horizon? If so, then you should consider starting an email newsletter writing campaign. Email newsletter writing...
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Recent Posts

  • Surfboard shapers need to stop doing this one thing
  • The Green Room: Joel Stevenson from Infusion Surfboards, Norway
  • A “features vs benefits” breakdown in less than 5 minutes
  • My favourite surf travel blogs of 2022
  • Work and surf: From surf accommodation to off-season coworking space

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