Jan 13, 2025 | Copywriting tips, Surf business marketing
Surf business marketing is a niche within a niche, but there’s no denying that surfing’s popularity as a whole is growing in leaps and bounds. The increase in beginner-friendly boards, the building of wave pools, more remote workers than ever before and...
Dec 5, 2024 | Copywriting tips, Headlines
99% of copywriters will tell you that headlines are the most important part of any piece of content. But what exactly makes them important? Well, that’s what we’ll discuss today. Funnily enough, when I’m writing a newsletter, landing page or blog...
Oct 14, 2024 | Copywriting tips
The first time I heard the job title “copywriter”, I assumed it was somebody who copyrighted things. Now, 10 years older and (hopefully) slightly wiser, I know for sure its got nothing to do with patents or trademarks and everything to do with words. If...
Sep 25, 2024 | Copywriting tips
Launching a surf retreat, surf camp or surf product is no easy feat. But once you’ve got everything up and running, the next step is to make sure that your marketing efforts are as effective as possible. What do I mean by “effective”? In short, writing...
Aug 26, 2024 | Copywriting tips
Copywriting is a lot like shaping a surfboard. When you get that hot little freshie in your hands, you only see a sexy outline, beautiful resin tint or perfect gloss. What you don’t see are the hours the shaper spends covered in foam dust, working late in the...
Aug 8, 2024 | Copywriting tips, Surf business tips, Writing tips
The surfing industry is growing exponentially, but not in the way it once did. In years gone by, the surfing landscape was dominated by a handful of well-known brands – think Quiksilver, Ripcurl, Billabong and Roxy – who led the charge. They were the...
