Oct 14, 2024 | Copywriting tips
The first time I heard the job title “copywriter”, I assumed it was somebody who copyrighted things. Now, 10 years older and (hopefully) slightly wiser, I know for sure its got nothing to do with patents or trademarks and everything to do with words. If...
Sep 25, 2024 | Copywriting tips
Launching a surf retreat, surf camp or surf product is no easy feat. But once you’ve got everything up and running, the next step is to make sure that your marketing efforts are as effective as possible. What do I mean by “effective”? In short, writing...
Aug 26, 2024 | Copywriting tips
Copywriting is a lot like shaping a surfboard. When you get that hot little freshie in your hands, you only see a sexy outline, beautiful resin tint or perfect gloss. What you don’t see are the hours the shaper spends covered in foam dust, working late in the...
Aug 8, 2024 | Copywriting tips, Surf business tips, Writing tips
The surfing industry is growing exponentially, but not in the way it once did. In years gone by, the surfing landscape was dominated by a handful of well-known brands – think Quiksilver, Ripcurl, Billabong and Roxy – who led the charge. They were the...
Mar 27, 2024 | Copywriting tips, Surf business tips
Without trust, there’s no loyalty. And without loyalty, there’s no business. Most of us know this. It’s why we work hard to build a credible and trustworthy brand. But what if you’re just starting out and have yet to book any guests or sell any...
Feb 23, 2024 | Copywriting tips
No money for marketing? No problem. It’s still possible to spread the good word about your surf retreat without breaking the bank. Do It Yourself surf business owners with small advertising budgets, listen up. This is how you can promote your surf retreat on a...
