Aug 8, 2024 | Copywriting tips, Surf business tips, Writing tips
The surfing industry is growing exponentially, but not in the way it once did. In years gone by, the surfing landscape was dominated by a handful of well-known brands – think Quiksilver, Ripcurl, Billabong and Roxy – who led the charge. They were the...
Apr 11, 2024 | Surf business tips
Surfing is a $10 billion USD a year industry, with millions of surfers around the world. And while the US, UK, Brazil and North America can get away with single-language websites, the rest of the world is a different story. If you run a surf business, whether...
Mar 27, 2024 | Copywriting tips, Surf business tips
Without trust, there’s no loyalty. And without loyalty, there’s no business. Most of us know this. It’s why we work hard to build a credible and trustworthy brand. But what if you’re just starting out and have yet to book any guests or sell any...