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My Mailchimp open rates suck! How do I get better results?

My Mailchimp open rates suck! How do I get better results?

Aug 17, 2022 | Email and newsletters

Mailchimp has made designing, writing and sending newsletters easier than waxing a surfboard. But if you’re like a lot of brands and business owners I talk to, you might find that your newsletter open rates… well… kinda suck. Most successful...
5 copywriting errors that surf hospitality brands make

5 copywriting errors that surf hospitality brands make

Aug 10, 2022 | Copywriting tips

Copywriting is one of the most important aspects of online marketing, but it’s also one of the most commonly overlooked. Many surf brand owners write their own copy and end up making common mistakes that hurt their conversion rates and overall effectiveness. In...
PAS: The foolproof formula for successful surf blog content

PAS: The foolproof formula for successful surf blog content

Aug 3, 2022 | Copywriting tips

Do you want to write content that engages your salty surf readers and gets them excited about your surf blog or website? If so, you need to learn the PAS copywriting formula. This copywriting strategy is simple but effective. It can also be used to create great...

Recent Posts

  • My Mailchimp open rates suck! How do I get better results?
  • 5 copywriting errors that surf hospitality brands make
  • PAS: The foolproof formula for successful surf blog content
  • Interview with the Surfpreneurs club
  • How to coach your interns to create epic surf content

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  • Surf tourism copywriting tips

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