Aug 17, 2022 | Email and newsletters
Mailchimp has made designing, writing and sending newsletters easier than waxing a surfboard. But if you’re like a lot of brands and business owners I talk to, you might find that your newsletter open rates… well… kinda suck. Most successful...
Aug 10, 2022 | Copywriting tips
Copywriting is one of the most important aspects of online marketing, but it’s also one of the most commonly overlooked. Many surf brand owners write their own copy and end up making common mistakes that hurt their conversion rates and overall effectiveness. In...
Aug 3, 2022 | Copywriting tips
Do you want to write content that engages your salty surf readers and gets them excited about your surf blog or website? If so, you need to learn the PAS copywriting formula. This copywriting strategy is simple but effective. It can also be used to create great...
