I help ambitious surf biz owners book more guests, sell cool things and champion their brand (even when the waves are pumping).


Surf biz brands

It’s difficult when working within the surf world to find individuals with a true understanding of the art and sport of surfing. Previous copywriters handed over stereotypical surf jargon that erred on the far side of the kook spectrum. Working with Lachlan has been refreshing in that he has a true talent and knack for copywriting, yet he also lives and embodies surfing.  He gets it, and that shows in his writing and professional capacities.

Cris Mills



Recent work

I’m a lifelong surfer and experienced copywriter who blends his passion for waves with a passion for words. And I’m here to ensure your surf biz stands out in one of the most increasingly competitive sporting industries in the world using radically honest, down-to-earth language. Here is some of my recent work.

We’ve worked with Lac for a few years now to produce content for our surf camp in Hossegor, France. The results speak for themselves; we’re currently ranked no.1 in Google searches for our chosen keywords, and we no longer pay for advertising since we simply rely on the organic results gained from the blog posts that Lac creates. To put things simply, Lac is the real deal…. not to mention he’s a pleasure to work with!

James Rafferty



What I do

Want to sell more products, attract more bookings or communicate the uniqueness of your brand more clearly?

It all begins with credible copy that builds instant trust with your audience.

Copy that makes website wanderers enthusiastically nod their head in agreement. Copy that convinces them you can transform their life. Copy that positions you as the solution to their problems using down-to-earth language they understand. 

From the rewriting of existing sites to monthly newsletters and email marketing, I specialise in writing credibility-boosting content and copy for all mediums.

For surf tourism, surf hardware, surf tech and surf apparel brands that require a writer who speaks the nuanced language of a modern surfer.

  • Blog Writing
  • Web Design
  • Email Marketing
  • Website Content
  • Social Media Captions
  • Newsletters

When a project is all about passion, it’s tricky to explain what’s in your heart and soul (especially to someone who is meeting you for the first time). Because of his passion for surfing and knowing the feeling behind it, Lac was not only able to see right through me, but also added his own professional touch. Every time I read our website, I immerse myself into my own dream and I realise that it’s now a reality thanks to Lac!

Joana Paes



2024 pricing brochure

Affordable, full-suite copywriting and content marketing services. Download my pricing brochure by hitting the link below.

Add-ons include social media services, web design and SEO audits.

We got Lac to produce regular SEO blog articles for Rapture and the results have been incredible. We now boast a tidy blog section and multiple page no.1 blog articles, which have significantly increased traffic to our site. Thanks to Lac’s unique style of humorous yet informative data-driven copy, we’re killing it!

Simon Eiler



Stay up to date

Proven strategies and time-tested tips to improve your messaging. For surf biz owners who want to attract more site visitors and boost their bottom line.

Turn site visitors into fervent brand fans with copy that tells it how it is. Zero fluff. Radically honest.


Active Clients

Written Articles

Brainstorming (surfing) sessions

Lac is our go-to English copywriter for anything surf related. We’ve been (and will keep) working with him to create copy for clients such as O’Neill Wetsuits. As a surfer, he’s the core buyer of the brands he writes for which makes him the best copywriter for the job. 100% recommended.

Martina Russo



Move more products, keep those bunks full and get your name out there with radically credible content. Visit my socials to learn more about me.