Book more guests, move more products and build a better surf biz (without selling your soul)
CLIENTS
Surf biz brands
“Finding a copywriter who truly gets surfing is rare. Lac has the talent and actually lives it and it shows in his writing!”
PORTFOLIO
Recent work
I’m a lifelong surfer and experienced copywriter who blends his passion for waves with a passion for words. And I’m here to ensure your surf biz stands out in one of the most increasingly competitive sporting industries in the world using radically honest, down-to-earth language. Here is some of my recent work.
“Lac’s blog posts got us ranked no.1 on Google and let us drop paid ads entirely. He’s the real deal”
ABOUT
What I do
Want to sell more products, attract more bookings or communicate the uniqueness of your brand more clearly?
It all begins with credible copy that builds instant trust with your audience.
Copy that makes website wanderers enthusiastically nod their head in agreement. Copy that convinces them you can transform their life. Copy that positions you as the solution to their problems using down-to-earth language they understand.
From the rewriting of existing sites to monthly newsletters and email marketing, I specialise in writing credibility-boosting content and copy for all mediums.
For surf tourism, surf hardware, surf tech and surf apparel brands that require a writer who speaks the nuanced language of a modern surfer.
- Blog Writing
- Web Design
- Email Marketing
- Website Content
- Social Media Captions
- Newsletters
“Lac understood the passion behind my surf project and put it into words. Now I read our website and see my own dream made real”
BLOG
Stay up to date
Proven strategies and time-tested tips to improve your messaging. For surf biz owners who want to attract more site visitors and boost their bottom line.
Don’t just build a brand. Build a church by nailing your Frequency
Picture two surf retail stores. Same-sized floor space, similar stock, right next door to each other. One of them people rave about. The other one they forget...
How much content must your surf biz actually create to rank in AI search?
How long is a piece of string? This is the answer a guy I once worked with used to give to clients. He'd say this in response to any question that had an...
How to write an About page that isn’t about you
Nobody (I hope) is making things up when writing their About page. That's not the problem. The problem is what's missing. Most surf camp and surf brand About...
“Lac’s SEO blog articles landed us multiple no.1 rankings and a real jump in traffic. We’re killing it”
Turn site visitors into fervent brand fans with copy that tells it how it is. Zero fluff. Radically honest.
Consultations
Active Clients
Written Articles
Brainstorming (surfing) sessions
“For clients like O’Neill Wetsuits, Lac’s our go-to. He’s the exact surfer these brands sell to, which makes him the best copywriter for the job”
CONTACT
Drop me a line
THE SURFING COPYWRITER
Move more products, keep those bunks full and get your name out there with radically credible content. Visit my socials to learn more about me.