More bookings, more buyers and more freedom for your surf biz (without selling your soul).
CLIENTS
Surf brands I’ve worked with
“Finding a copywriter who truly gets surfing is rare. Lac has the talent and actually lives it and it shows in his writing!”
PORTFOLIO
Recent work
Every brand here had a great product and a story worth telling.
My job was to drag it out and tell it in a way that turns casual site visitors into loyal guests, customers or clients.
Here’s some of my recent work.
Surf Maroc, Morocco
Newsletters and SEO/GEO blog articles for Morocco’s largest surf experience provider
Go to website
O’Neill Wetsuits, Worldwide
Complete product catalogue rewrite for the O’Neill wetsuit range
Go to website
Patagonia, Europe
Ideation and creation of consumer-facing men’s wetsuit catalogue and info guide
Go to website
Roadsurfer, Germany
SEO/GEO/AEO blog articles and copy consulting for their surf market
Go to website
Rise Up Retreats, Central America
SEO/GEO articles, newsletters, consulting and website rewrites
Go to website
“Lac’s blog posts got us ranked no.1 on Google and let us drop paid ads entirely. He’s the real deal”
ABOUT
Get found. Get remembered. Get booked.
AI has made marketing easier.
But standing out? Not so much.
I help surf businesses figure out what their guests or customers are searching for, what makes them care and what gets them to book or buy.
Then, I use search, email, websites and content to make it happen.
More visibility, better conversions and a brand that still sounds like you.
Ready to build a better surf biz without selling your soul?
“Lac understood the passion behind my surf project and put it into words. Now I read our website and see my own dream made real”
BLOG
Stay up to date
Proven strategies and time-tested tips to improve your messaging. For surf biz owners who want to attract more site visitors and boost their bottom line.
The state of surf biz marketing in 2026: Online and on the ground (and on the sand)
Marketing a surf biz used to be pretty simple. Post a barrel or board shot. Answer the DMs. Reap in the bookings and purchases. Sit back and count your money...
Don’t just build a brand. Build a church by nailing your Frequency
Picture two surf retail stores. Same-sized floor space, similar stock, right next door to each other. One of them people rave about. The other one they forget...
How much content must your surf biz actually create to rank in AI search?
How long is a piece of string? This is the answer a guy I once worked with used to give to clients. He'd say this in response to any question that had an...
“Lac’s SEO blog articles landed us multiple no.1 rankings and a real jump in traffic. We’re killing it”
Reach the right people, earn their trust and turn interest into bookings and sales (without losing what makes your surf biz yours).
Consultations
Active Clients
Written Articles
Brainstorming (surfing) sessions
“For clients like O’Neill Wetsuits, Lac’s our go-to. He’s the exact surfer these brands sell to, which makes him the best copywriter for the job”
CONTACT
Drop me a line
THE SURFING COPYWRITER
Move more product, book more customers and sound like yourself. Radically credible copy for surf brands. Come say g’day on socials.