Mar 10, 2026 | AI, Surf business marketing
If you run a surf biz and you’re writing your own blog posts with AI, you’ve probably hit the same wall I once did. It’s not actually writing the blog that’s hard. That’s kinda easy nowadays. No, it’s figuring out what the bloody hell to write about! You know...
Feb 9, 2026 | AI, Copywriting tips
I’m not going to ramble on about the current state of marketing and AI. Everyone is across it. And if you’re not… god help you. But one of the most common questions I get from new and existing clients is about writing for AI. Or more specifically,...
Jul 22, 2025 | AI, Copywriting tips
Unless you’ve be living on a remote Indonesian island and scoring waves sans-internet, you’ll know that AI is everywhere right now (also… I’m jealous). Writing captions. Cranking out articles and blog posts. Sliding into your DMs. And yeah,...
