Nov 29, 2023 | Copywriting tips
Whenever I tell people that I’m a copywriter, I invariably get the same response: Oh, so you handle copyright laws… how does that work? I then proceed to explain to them how copywriter and copyright are two different things. One writes words, the other...
Nov 21, 2023 | Copywriting tips
Got a special discount on surf lessons or a brand new wetsuit model about to drop? An important part of getting the word out is how you present your offer. Ideally, you want to inspire and prompt people to action. You want them climbing over their friends, whipping...
Nov 8, 2023 | Email and newsletters
When I say dirty email list, I’m not talking about an email list that sends you suspect messages at 3:00 in the morning (“You up?”). No, a dirty email list is an email list with outdated or incorrect information. In short, it’s the type of list...
Nov 5, 2023 | Copywriting tips
Say what you want about rampant consumerism–there’s no getting around the fact that Black Friday and Cyber Monday are two of the biggest shopping days of the year. And if you’re a surf retailer, this presents a unique opportunity to boost your sales...
