Jan 27, 2023 | Copywriting tips, Surf tourism copywriting tips, Writing tips
One of the most important things to understand when writing web, blog or social media copy for your business is the difference between features and benefits. Too often, surf businesses focus too heavily on features instead of benefits, which can cost you dearly in...
Dec 14, 2022 | Copywriting tips, Surf tourism copywriting tips, Writing tips
If you run a surf camp, surf house or any other type of surf-centric accommodation, then you’ll know that it can be difficult to see your beautiful space empty and unused in the off-season. In previous years, shutting down shop and letting go of staff for the...
Jul 20, 2022 | Copywriting tips, Surf culture, Surf tourism copywriting tips
Many surf tourism businesses such as surf schools and surf houses are often looking for ways to save cash. And one of the most popular ways to do this is to hire an intern to help you create surf content. Interns, while often very green in terms of their surf...
Jun 15, 2022 | Copywriting tips, Surf tourism copywriting tips
If you’re thinking about finally blowing the dust off your surf school blog page and publishing a post or two over the next couple of weeks, there’s one thing to know before you begin. That is, maintaining a surf school blog takes a lot of time and effort....
Jun 1, 2022 | Copywriting tips, Surf tourism copywriting tips
Have you ever read an interesting and engaging article and wished that you could write with the same amount of spice? Well, the good news is that with my content writing tips for surf brand owners, you can! All you need to do is follow my advice and start writing...
May 25, 2022 | Copywriting tips, Surf tourism copywriting tips
If you’ve just launched a surf camp, surf school or surf guiding service, you may be wondering how to get the word out beyond just posting a few stunning Instagram photos here and there. The good news is that there are lots of easy and effective ways to do this....
