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A “features vs benefits” breakdown in less than 5 minutes

A “features vs benefits” breakdown in less than 5 minutes

Jan 27, 2023 | Copywriting tips, Surf tourism copywriting tips, Writing tips

One of the most important things to understand when writing web, blog or social media copy for your business is the difference between features and benefits. Too often, surf businesses focus too heavily on features instead of benefits, which can cost you dearly in...
Work and surf: From surf accommodation to off-season coworking space

Work and surf: From surf accommodation to off-season coworking space

Dec 14, 2022 | Copywriting tips, Surf tourism copywriting tips, Writing tips

If you run a surf camp, surf house or any other type of surf-centric accommodation, then you’ll know that it can be difficult to see your beautiful space empty and unused in the off-season. In previous years, shutting down shop and letting go of staff for the...
How to coach your interns to create epic surf content

How to coach your interns to create epic surf content

Jul 20, 2022 | Copywriting tips, Surf culture, Surf tourism copywriting tips

Many surf tourism businesses such as surf schools and surf houses are often looking for ways to save cash. And one of the most popular ways to do this is to hire an intern to help you create surf content. Interns, while often very green in terms of their surf...
Behind the scenes of a surf school blog: How much work goes into it?

Behind the scenes of a surf school blog: How much work goes into it?

Jun 15, 2022 | Copywriting tips, Surf tourism copywriting tips

If you’re thinking about finally blowing the dust off your surf school blog page and publishing a post or two over the next couple of weeks, there’s one thing to know before you begin. That is, maintaining a surf school blog takes a lot of time and effort....
How can I add more flair to my writing?

How can I add more flair to my writing?

Jun 1, 2022 | Copywriting tips, Surf tourism copywriting tips

Have you ever read an interesting and engaging article and wished that you could write with the same amount of spice? Well, the good news is that with my content writing tips for surf brand owners, you can! All you need to do is follow my advice and start writing...
Marketing a surf camp: 6 helpful tips for new business owners

Marketing a surf camp: 6 helpful tips for new business owners

May 25, 2022 | Copywriting tips, Surf tourism copywriting tips

If you’ve just launched a surf camp, surf school or surf guiding service, you may be wondering how to get the word out beyond just posting a few stunning Instagram photos here and there. The good news is that there are lots of easy and effective ways to do this....
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Recent Posts

  • Surfboard shapers need to stop doing this one thing
  • The Green Room: Joel Stevenson from Infusion Surfboards, Norway
  • A “features vs benefits” breakdown in less than 5 minutes
  • My favourite surf travel blogs of 2022
  • Work and surf: From surf accommodation to off-season coworking space

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