May 2025 - T S C

Why nobody reads your emails (and what to do about it)

May 30, 2025 | Copywriting tips, Email and newsletters

After more than a decade writing copy for surf brands (from indie surfboard shapers to legacy wetsuit companies), I’ve seen the same painful pattern play out over and over: An email goes out. It’s got a great offer. The visuals are slick. And the team is PUMPED. And...

Why nobody reads your emails (and what to do about it)

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