Feb 19, 2026 | Copywriting tips, Email and newsletters
Most surf businesses use their newsletter for one thing: Promotions “New retreat dates live.” “Custom board slots open.” “Last spots for next week’s surf camp.” And you know what? I reckon that’s fine… when you’re just getting a foothold. But your email...
Feb 9, 2026 | AI, Copywriting tips
I’m not going to ramble on about the current state of marketing and AI. Everyone is across it. And if you’re not… god help you. But one of the most common questions I get from new and existing clients is about writing for AI. Or more specifically,...
