Jul 2, 2026 | Surf business marketing, Websites, Writing tips
Nobody (I hope) is making things up when writing their About page. That’s not the problem. The problem is what’s missing. Most surf camp and surf brand About pages read like a highlight reel. Founder fell in love with the ocean as a kid. Quit the corporate...
Dec 3, 2025 | Branding and messaging, Copywriting tips, Websites
After working with hundreds of surf camps, retreats, surf schools, surf shops and surf-focused e-commerce brands for well over a decade, I’ve learned this: most businesses think they have a marketing problem… But what they actually have a is website problem. You...
Jun 25, 2024 | Surf business marketing, Websites
This is a strange title, I admit. Even stranger if you don’t surf. But hear me out. When I ask, “When was the last time you changed the wax on your website?”, what I am really asking is, when was the last time you updated or refreshed your...
Mar 21, 2024 | Blog articles, Websites, Writing tips
Feel like your blog page is messier than the back of a surfer’s car? Most likely there are a few reasons for that. One could be that you post inconsistently, which is an easy fix (read this article for more blogging tips). Another is that you’re blog...
