Sep 22, 2026 | AI, Surf business marketing
Marketing a surf biz used to be pretty simple. Post a barrel or board shot. Answer the DMs. Reap in the bookings and purchases. Sit back and count your money while you rub your belly and smile smugly at your own success. Not anymore. In the last 18 months, Google...
Sep 1, 2026 | Surf business marketing
Picture two surf retail stores. Same-sized floor space, similar stock, right next door to each other. One of them people rave about. The other one they forget the second they’ve paid (if they go inside the store at all). What’s the difference? It’s...
