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A “features vs benefits” breakdown in less than 5 minutes

A “features vs benefits” breakdown in less than 5 minutes

Jan 27, 2023 | Copywriting tips, Surf tourism copywriting tips, Writing tips

One of the most important things to understand when writing web, blog or social media copy for your business is the difference between features and benefits. Too often, surf businesses focus too heavily on features instead of benefits, which can cost you dearly in...

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