Jul 12, 2024 | Surf business marketing
After preparing and sending off my third proposal in two weeks for local brands, I realised something. Surf tourism brands in summer definitely aren’t in the mood to market their business. It’s not because they don’t want to. After all, they reached...
Jun 25, 2024 | Surf business marketing, Websites
This is a strange title, I admit. Even stranger if you don’t surf. But hear me out. When I ask, “When was the last time you changed the wax on your website?”, what I am really asking is, when was the last time you updated or refreshed your...
May 6, 2024 | Surf business marketing
I once read that organic marketing is like the soil where you plant your seed and paid marketing is the sunshine that helps it grow. Simplifying things, of course, but I think this is a good analogy to understand the differences between these two types of marketing....
