Jul 2, 2026 | Surf business marketing, Websites, Writing tips
Nobody (I hope) is making things up when writing their About page. That’s not the problem. The problem is what’s missing. Most surf camp and surf brand About pages read like a highlight reel. Founder fell in love with the ocean as a kid. Quit the corporate...
May 11, 2026 | Surf business marketing, Writing tips
There’s a storytelling framework that’s been around for thousands of years. You’ve seen it play out in every good film, every great novel, every campfire story that had you lying in your tent wondering why TF the parental figure in your life told you...
Mar 10, 2026 | AI, Surf business marketing
If you run a surf biz and you’re writing your own blog posts with AI, you’ve probably hit the same wall I once did. It’s not actually writing the blog that’s hard. That’s kinda easy nowadays. No, it’s figuring out what the bloody hell to write about! You know...
Jan 5, 2026 | Copywriting tips, Email and newsletters, Surf business marketing
Every few years, the same question comes around. Are newsletters dead? Is email marketing finished? Has social media or AI or whatever TF comes next finally killed it off? Well, in 2026, the answer’s still a resounding no. Newsletters haven’t gone the same way...
Nov 10, 2025 | Blog articles, Branding and messaging, Email and newsletters, Surf business marketing, Surf business tips
Running a surf biz is a lot more than just delegating jobs and trying to sneak away for the odd boss’s therapy (aka surf) session. Between managing bookings, staff, gear, lessons and customers, the marketing side of things can feel… hectic. You know it’s...
Sep 18, 2025 | Copywriting tips, Surf business marketing
You’re in a good place. You’ve built a solid marketing and growth foundation for your surf biz. You’re consistent with your posting on Instagram. Your newsletter pulls its weight. And your community knows who you are and actively engage with you. But now...
