It’s difficult when working within the surf world to find individuals with a true understanding of the art and sport of surfing. Previous copywriters handed over stereotypical surf jargon that erred on the far side of the kook spectrum. Working with Lachlan has been refreshing in that he has a true talent and knack for copywriting, yet he also lives and embodies surfing.  He gets it, and that shows in his writing and professional capacities.

We’ve worked with Lac for a few years now to produce content for our surf camp in Hossegor, France. The results speak for themselves; we’re currently ranked no.1 in Google searches for our chosen keywords, and we no longer pay for advertising since we simply rely on the organic results gained from the blog posts that Lac creates. To put things simply, Lac is the real deal…. not to mention he’s a pleasure to work with!

When a project is all about passion, it’s tricky to explain what’s in your heart and soul (especially to someone who is meeting you for the first time). Because of his passion for surfing and knowing the feeling behind it, Lac was not only able to see right through me, but also added his own professional touch. Every time I read our website, I immerse myself into my own dream and I realise that it’s now a reality thanks to Lac!

We got Lac to produce regular SEO blog articles for Rapture and the results have been incredible. We now boast a tidy blog section and multiple page no.1 blog articles, which have significantly increased traffic to our site. Thanks to Lac’s unique style of humorous yet informative data-driven copy, we’re killing it!

Lac is our go-to English copywriter for anything surf related. We’ve been (and will keep) working with him to create copy for clients such as O’Neill Wetsuits. As a surfer, he’s the core buyer of the brands he writes for which makes him the best copywriter for the job. 100% recommended.