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The Rule of 3: Is this copywriting technique still effective?

The Rule of 3: Is this copywriting technique still effective?

Nov 30, 2022 | Copywriting tips

You’ve probably heard the saying that you have to hear something three times before it sinks in. Well, this is also true when it comes to marketing and copywriting. Customers or guests must hear from you at least three times before they start paying attention....
Writing rates explained: Why per project quotes are better for your surf biz

Writing rates explained: Why per project quotes are better for your surf biz

Nov 2, 2022 | Copywriting tips, Writing tips

If you’re a business owner in the market for some freelance writing, you may be wondering how to go about getting quotes. Should you pay by the word? By the hour? Or per project? And what’s the best way to get quality writing at a fair price? In this...
Newsletter writing 101: How to get started

Newsletter writing 101: How to get started

Oct 5, 2022 | Copywriting tips, Email and newsletters

Want to form a personal connection with your audience? Are you looking for a way to increase brand awareness? Do you have an exciting new promotion on the horizon? If so, then you should consider starting an email newsletter writing campaign. Email newsletter writing...
Content writing vs. conversion copywriting: What’s the difference?

Content writing vs. conversion copywriting: What’s the difference?

Sep 7, 2022 | Copywriting tips

When it comes to writing for the web, there are two main types of writing: content writing and conversion copywriting. Content writing is all about creating interesting and engaging articles that will keep people coming back for more by providing them with helpful...
5 copywriting errors that surf hospitality brands make

5 copywriting errors that surf hospitality brands make

Aug 10, 2022 | Copywriting tips

Copywriting is one of the most important aspects of online marketing, but it’s also one of the most commonly overlooked. Many surf brand owners write their own copy and end up making common mistakes that hurt their conversion rates and overall effectiveness. In...
PAS: The foolproof formula for successful surf blog content

PAS: The foolproof formula for successful surf blog content

Aug 3, 2022 | Copywriting tips

Do you want to write content that engages your salty surf readers and gets them excited about your surf blog or website? If so, you need to learn the PAS copywriting formula. This copywriting strategy is simple but effective. It can also be used to create great...
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