Are you searching for ways to keep your surf brand in the spotlight? Content creation is a great way to keep your customers engaged, build brand awareness and increase overall sales.

The only drawback? The challenge of coming up with content ideas can be daunting and incredibly time-consuming for anyone running a business. But it doesn’t need to be difficult!

In this article, I’ll uncover simple strategies that you as a surf brand or surf blog owner can use to brainstorm topics for blog articles, newsletters and social media posts.

Trust me when I say you’ll never lack interesting content ideas again!

1. Know Your Audience – Understand the interests of your customers and create content that speaks to them

As a brand owner or content creator, it’s important to understand the interests and needs of your audience before producing any content.

Without first knowing who you’re speaking to, it’s easy to miss the mark and fail to deliver content that resonates with them. Take the time to research your target audience and understand their behaviours, preferences and pain points.

This knowledge can inform the messaging, tone and format of your content, ensuring it speaks directly to your audience in a way that’s both compelling and valuable to them.

Remember, when you create content that truly speaks to your audience, they’ll be more likely to engage with it, share it and follow through on any calls to action you include. And that, my friends, is the good stuff!

2. Look at What’s Trending – Research what’s trending in the surf industry, then craft blog posts, newsletters and social media posts around those topics

As surf enthusiasts, we all want to stay on top of the latest trends in the industry.

By conducting your own research, you can discover what’s hot and new in the surf world. Then, set about crafting engaging content around those topics.

From innovative gear and equipment to the latest surfing techniques and styles or even a trending Instagram post, the possibilities are endless. With so much to explore, your blog posts, newsletters and social media posts become a platform for sparking conversations and sharing valuable insights with fellow surfers.

Again, by keeping up with the latest trends, you’ll not only stay current but also establish yourself as a knowledgeable and trusted voice in the community. So why not start exploring today and create content that your readers won’t be able to resist?

With Instagram and more online surf content websites than ever, it’s easier than ever to ride the same wave of popularity as another trending topic.

3. Use Surveys – Ask customers what they would like to see more of in your content

As a surf brand owner creating their own content, it’s essential that you gauge what your audience wants to see more of.

This is where surveys come in handy.

By asking your customers directly, you can gain valuable insights into what type of content and the topics that they’re most interested in. Surveys created through Google Forms can be designed to ask specific questions about different topics or even leave room for suggestions.

You can then use the data you collect to create content that resonates with our audience and keeps them coming back for more. By taking the time to ask questions and listen to what our customers have to say, we can ensure that our content strategy stays relevant and appealing to our target audience.

4. Leverage Influencers – Identify influencers in the surf community and reach out for advice on how to create content that their followers love

In today’s world, influencers hold significant power in shaping the perceptions and opinions of their followers.

The surf community, in particular, has its fair share of influencers who have built a devoted social media and YouTube following through their passion, skill and creativity. By identifying these influencers and connecting with them, you can tap into their valuable insights and learn how to create content that genuinely resonates with your audience.

You can even team up with an influencer to help boost your brand. From endorsing products to sharing stories and experiences, influencers can help you curate a message that appeals to your surf-mad audience, thereby driving engagement and raising brand awareness.

Just keep in mind that when it comes to leveraging influencers, it’s essential to be authentic, respectful and genuinely interested in building a mutually beneficial relationship where everyone wins.

5. Focus on Unique Experiences – Share stories from customers who have had unique experiences with your brand

Sharing a unique experience that someone has had with your surf brand is a great way to create content that’s irresistible to your readers

It could be something as simple as a surfboard shaper showcasing an inspiring story about a customer who persevered through challenges and achieved their dream of mastering the art of surfing. Or it could be a heart-warming tale of how your products helped someone overcome an injury that could have ended their career.

Stories like these provide more than just entertainment for the reader; they also offer valuable insights into the lives of customers and demonstrate how your brand has positively impacted them.

Ultimately, focusing on unique experiences is sure to keep readers engaged and increase loyalty towards your brand. Give it a try and feel free to share something as simple as a testimonial – so long as it’s interesting and honest, it’s sure to be a hit with your audience.

6. Feature Employees – Show the human side of your business by spotlighting employees on social media or writing employee profiles for blog posts or emails

As a business, it’s easy to get caught up in promoting products or services and forget about the people behind them.

By featuring employees on social media or writing employee profiles for your blog or email newsletters, you can provide a glimpse into the human side of your business. Not only does this showcase your company’s culture and values, but it also makes your business or brand more relatable and personable to your audience.

Whether it’s shining a spotlight on an outstanding employee, sharing behind-the-scenes moments or showcasing your team’s diverse backgrounds and skills, these types of features can add a unique touch to your marketing strategy while humanising your brand.


Creating great content for your surf business doesn’t have to be tricky.

Taking the time to really get to know your target audience, staying up-to-date on industry trends, collecting insights via surveys and taking advantage of influencers can give you the edge you need to create content that will resonate with your customers.

With these tips in mind, you’ll be sure to come up with interesting topics and content ideas that are guaranteed to captivate and engage customers.