Aug 1, 2023 | Copywriting tips
Many moons ago, when I first started writing professionally, I had a surf and travel blog called The Barefoot Vagabond. By my standards today, it was pretty shitty. But after chipping away for a few years and posting useful content on the reg, I was able to generate a...
Jul 26, 2023 | Copywriting tips, Email and newsletters
If you could write all the things down that you should be doing to improve your brand, the list would be never-ending. From organising user-generated content to updating those dated images on your website and finally squaring a new blog post away, the sheer amount of...
May 25, 2023 | Copywriting tips, Writing tips
Are you a surf business owner who’s struggling to get responses to newsletters, social media posts comments or website enquiries? Writing effective copy can be intimidating and time-consuming, so it’s essential for businesses to discern when they need...
May 4, 2023 | Copywriting tips, Email and newsletters
As a surf business owner, you’re most likely being pulled in a bunch of different directions on a daily basis. If you can picture it, I imagine you’re like a wetsuit during one of those stretch tests where four people each pull on a different limb to...
Apr 21, 2023 | Copywriting tips, Email and newsletters
Are you searching for ways to keep your surf brand in the spotlight? Content creation is a great way to keep your customers engaged, build brand awareness and increase overall sales. The only drawback? The challenge of coming up with content ideas can be daunting and...
Mar 28, 2023 | Copywriting tips, Writing tips
I recently wrote a handful of product descriptions for a client. And as I was writing them, it struck me that writing a product description is perhaps not as difficult as most surf biz owners think. Sure, they take time just like everything else. And I understand if...
