Jan 26, 2024 | Copywriting tips
One of my earliest surfing memories is playing in the sand at the beach I grew up at and watching my dad walk into the water with his board (see main photo… same board). I must have been super young because I remember my younger brother still being a toddler....
Nov 29, 2023 | Copywriting tips
Whenever I tell people that I’m a copywriter, I invariably get the same response: Oh, so you handle copyright laws… how does that work? I then proceed to explain to them how copywriter and copyright are two different things. One writes words, the other...
Nov 21, 2023 | Copywriting tips
Got a special discount on surf lessons or a brand new wetsuit model about to drop? An important part of getting the word out is how you present your offer. Ideally, you want to inspire and prompt people to action. You want them climbing over their friends, whipping...
Nov 5, 2023 | Copywriting tips
Say what you want about rampant consumerism–there’s no getting around the fact that Black Friday and Cyber Monday are two of the biggest shopping days of the year. And if you’re a surf retailer, this presents a unique opportunity to boost your sales...
Sep 17, 2023 | Copywriting tips
Ever tried surfing on a board without any wax? What about without a legrope? Or sans fins? It’s doable, don’t get me wrong, but I’m sure you can picture what surfing without these key components looks like. Kooky. Unpredictable. Fun at first…...
Aug 15, 2023 | Copywriting tips
Are you a surf business owner wondering how long your blog posts should be? This is a common question among surf brand owners who are unsure whether to go with micro-blog posts or more comprehensive ones. In this discussion, I’ll delve into the ideal length of a...
