Sep 17, 2023 | Copywriting tips
Ever tried surfing on a board without any wax? What about without a legrope? Or sans fins? It’s doable, don’t get me wrong, but I’m sure you can picture what surfing without these key components looks like. Kooky. Unpredictable. Fun at first…...
Aug 15, 2023 | Copywriting tips
Are you a surf business owner wondering how long your blog posts should be? This is a common question among surf brand owners who are unsure whether to go with micro-blog posts or more comprehensive ones. In this discussion, I’ll delve into the ideal length of a...
Aug 1, 2023 | Copywriting tips
Many moons ago, when I first started writing professionally, I had a surf and travel blog called The Barefoot Vagabond. By my standards today, it was pretty shitty. But after chipping away for a few years and posting useful content on the reg, I was able to generate a...
Jul 26, 2023 | Copywriting tips, Email and newsletters
If you could write all the things down that you should be doing to improve your brand, the list would be never-ending. From organising user-generated content to updating those dated images on your website and finally squaring a new blog post away, the sheer amount of...
May 25, 2023 | Copywriting tips, Writing tips
Are you a surf business owner who’s struggling to get responses to newsletters, social media posts comments or website enquiries? Writing effective copy can be intimidating and time-consuming, so it’s essential for businesses to discern when they need...
May 4, 2023 | Copywriting tips, Email and newsletters
As a surf business owner, you’re most likely being pulled in a bunch of different directions on a daily basis. If you can picture it, I imagine you’re like a wetsuit during one of those stretch tests where four people each pull on a different limb to...
