Nov 5, 2023 | Copywriting tips
Say what you want about rampant consumerism–there’s no getting around the fact that Black Friday and Cyber Monday are two of the biggest shopping days of the year. And if you’re a surf retailer, this presents a unique opportunity to boost your sales...
Sep 17, 2023 | Copywriting tips
Ever tried surfing on a board without any wax? What about without a legrope? Or sans fins? It’s doable, don’t get me wrong, but I’m sure you can picture what surfing without these key components looks like. Kooky. Unpredictable. Fun at first…...
Aug 15, 2023 | Copywriting tips
Are you a surf business owner wondering how long your blog posts should be? This is a common question among surf brand owners who are unsure whether to go with micro-blog posts or more comprehensive ones. In this discussion, I’ll delve into the ideal length of a...
Aug 1, 2023 | Copywriting tips
Many moons ago, when I first started writing professionally, I had a surf and travel blog called The Barefoot Vagabond. By my standards today, it was pretty shitty. But after chipping away for a few years and posting useful content on the reg, I was able to generate a...
Jul 26, 2023 | Copywriting tips, Email and newsletters
If you could write all the things down that you should be doing to improve your brand, the list would be never-ending. From organising user-generated content to updating those dated images on your website and finally squaring a new blog post away, the sheer amount of...
May 25, 2023 | Copywriting tips, Writing tips
Are you a surf business owner who’s struggling to get responses to newsletters, social media posts comments or website enquiries? Writing effective copy can be intimidating and time-consuming, so it’s essential for businesses to discern when they need...