Aug 8, 2024 | Copywriting tips, Surf business tips, Writing tips
The surfing industry is growing exponentially, but not in the way it once did. In years gone by, the surfing landscape was dominated by a handful of well-known brands – think Quiksilver, Ripcurl, Billabong and Roxy – who led the charge. They were the...
Mar 27, 2024 | Copywriting tips, Surf business tips
Without trust, there’s no loyalty. And without loyalty, there’s no business. Most of us know this. It’s why we work hard to build a credible and trustworthy brand. But what if you’re just starting out and have yet to book any guests or sell any...
Feb 23, 2024 | Copywriting tips
No money for marketing? No problem. It’s still possible to spread the good word about your surf retreat without breaking the bank. Do It Yourself surf business owners with small advertising budgets, listen up. This is how you can promote your surf retreat on a...
Feb 12, 2024 | Copywriting tips
The hardest part of getting started is getting started. And when it comes to getting a surf school, surf camp or surf house off the ground, you deserve a pat on the back for doing what many only dream of: making a living out of surfing. But here’s the thing. The...
Jan 26, 2024 | Copywriting tips
One of my earliest surfing memories is playing in the sand at the beach I grew up at and watching my dad walk into the water with his board (see main photo… same board). I must have been super young because I remember my younger brother still being a toddler....
Nov 29, 2023 | Copywriting tips
Whenever I tell people that I’m a copywriter, I invariably get the same response: Oh, so you handle copyright laws… how does that work? I then proceed to explain to them how copywriter and copyright are two different things. One writes words, the other...
