Sep 7, 2022 | Copywriting tips
When it comes to writing for the web, there are two main types of writing: content writing and conversion copywriting. Content writing is all about creating interesting and engaging articles that will keep people coming back for more by providing them with helpful...
Aug 10, 2022 | Copywriting tips
Copywriting is one of the most important aspects of online marketing, but it’s also one of the most commonly overlooked. Many surf brand owners write their own copy and end up making common mistakes that hurt their conversion rates and overall effectiveness. In...
Aug 3, 2022 | Copywriting tips
Do you want to write content that engages your salty surf readers and gets them excited about your surf blog or website? If so, you need to learn the PAS copywriting formula. This copywriting strategy is simple but effective. It can also be used to create great...
Jul 27, 2022 | Copywriting tips
Read time: 2 minutes Lac Campbell Found His Niche The following interview is one that I conducted with the Surfpreneurs Club. Surfpreneurs is a global community of entrepreneurs with surf related brands. “Surfer turned entrepreneur Lac Campbell has made his mark...
Jul 20, 2022 | Copywriting tips, Surf culture, Surf tourism copywriting tips
Many surf tourism businesses such as surf schools and surf houses are often looking for ways to save cash. And one of the most popular ways to do this is to hire an intern to help you create surf content. Interns, while often very green in terms of their surf...
Jul 13, 2022 | Copywriting tips
The Green Room is a series of interviews that I’ve conducted with fellow saltwater fanatics, including up-and-coming brands, surf world personalities and various surf industry leaders. This particular interview is with Uriel from Indo Surf Crew. Uriel runs surf...
