Dec 1, 2021 | Copywriting tips, Surf tourism copywriting tips
What’s a copywriter for surf brands actually do? Are you ever given free products? Have you been offered a surf trip overseas in exchange for services? These are a few of the more common questions that I hear. Usually, they come from new acquaintances. Sometimes...
Nov 3, 2021 | Copywriting tips
Read time: 5 minutes. Surf camp blogging isn’t all that difficult. With the rise of WordPress, Wix and Squarespace, anyone can build their own website and begin populating their blog with engaging content. Effectively becoming a surf writer or surf...
Sep 16, 2021 | Copywriting tips
Read time: 2 minutes. If you run a surf tourism, surf tech or surfwear brand, chances are that you have a surf blog page on your website. But simply having a surf camp blog page for your website isn’t enough. In order for it to be effective, you also need to...
Aug 27, 2021 | Copywriting tips
Read time: 2 minutes The case for writing (im)perfect surf blog articles and why being real is better than simply going through the motions. Surf and surf tourism business owners wear a lot of hats. You must be experts at managing staff, predicting travel trends and...
Jul 6, 2021 | Copywriting tips
Read time: 5 minutes This is a continuation from “12 things that instantly kill a surf camp blog (Part 1)”, which you can read here. I suggest checking it out if you own or operate a business in the surf tourism industry… or if you’re just...
Jun 30, 2021 | Copywriting tips
Read time: 5 minutes I say this often, but it’s worth repeating for those of you who haven’t read my other articles: Writing a surf camp blog is actually quite easy! The challenging part is developing a content plan, avoiding the pitfalls that kill blog...
