Struggling to post consistent articles for your surf camp blog page? Discover how to produce quality content on a regular basis by reading on below.
Posting consistently to your surf camp or surf blog is actually quite difficult.
Many people underestimate the amount of creativity and attention to detail required to create just one post. However, you may have already noticed that other surf camps and surf tourism businesses seem to post between once a month and every few days.
How do they do it? Are they superhuman? Do they ever have time to surf?
Chances are they’re ordinary people, just like you and me. The only difference between the brands that post once a quarter and those that post every few days is that they’ve established habits.
Habits are the key to staying on top of your content. They’re the safety net that ensures you stick to your content plan.
If you want to reap the many benefits that a thought-provoking, original and entertaining surf blog can offer, you need to create good habits. Below are 5 tips for producing consistently high-quality articles for your surf hospitality blog page.
Block out time to research and write
Surf tourism business owners wear a lot of hats. You probably act as the guide, the host, the customer service rep and the receptionist… and that’s just in one day.
This means that finding the time to brainstorm, write and post blog articles can feel impossible. But here’s the thing. People with less time than you still seem to find 30 minutes or even an hour to create a surf blog article.
They do this by consciously blocking out time for that task.
No email. No phones. No interruptions. Just sit down, close the shutters and get typing.
Of course, there’s also the question of motivation. Writing isn’t strictly for when the inspiration hits you. You need to work at it every day and it often feels like an upward battle.
Some days you’ll find the flow. Other days you’ll struggle to open your computer.
By blocking out time and creating a writing routine, you can produce consistent articles for your surf camp blog. Just remember never to write and edit in that same block of time.
For example, I chose to edit in the mornings and write in the evenings. By breaking it up into two small blocks, I can tackle much larger projects and still give them 100%.
Brainstorm in batches
One of the main reasons why clients contact me is because they find brainstorming topics and article ideas an absolute nightmare. I proceed to tell them that it’s no problem and that I’ll take care of it. But honestly, I also used to find this part of the writing process very difficult.
That is, until I learned how to brainstorm effectively.
The trick is to always be thinking about what you want to write about. This means brainstorming while you’re on the go, sitting in the lineup or even mowing the lawn. And it means recording any ideas in an easy-to-access format.
I use Evernote purely because it gives me exactly what I need (for free), but perhaps you’re happy with a notepad and pen. Either way, you need to be putting your article ideas down somewhere.
Try brainstorming in batches, too. This way you can capitalise on your momentum and pump out as many potential topics as possible.
If you’re sitting in front of a white word document staring at the blinking cursor, you’re already late to the party. Get up, go for a walk and see what ideas reveal themselves.
Better yet, grab your board and go for surf.
Create a content calendar
Plucking an article idea out of the ether and writing about it in that moment isn’t a sustainable approach.
You need a place to store your ideas. Somewhere to list topics that you’d like to tackle. A platform that gives you an overview of what you’ve done and what’s next. You need what we call a content calendar.
Simply put, a content calendar allows you to track what you’re going to write and what you’ve already posted all on one page.
Being able to refer to a content calendar when you’re unsure of what action to take is incredibly helpful. Plus, being able to dump all that information into a spreadsheet frees up space in the ol’ grey matter.
Write about topics that interest you
Yoga, the Atlantic Ocean, a surf vacation or even surf language.
You can practically write about any topic that you want (so long as it kinda fits in with your SEO strategy). It’s one of the best things about being in control of your own blog and one of the most challenging.
Many surf camp owners believe that what they write isn’t interesting for other people. But you can’t know for certain what someone will like or dislike. If you write from the heart and write with clarity, you’re bound to snag at least one reader out of the 6+ billion literate people on this planet.
Take it one step at a time
Hey, I feel you. Writing is damn hard and writing consistently is an almost herculean task.
Instead of feeling discouraged or guilty for not meeting a deadline though, you should instead take steps to rectify the issue. At the start of your writing journey, you’re bound to have a few hiccups. It’s just like learning anything really. The important thing is that you get back on that keyboard and try again.
As corny as it sounds, taking it one step at a time is the only way to build a habit. If you’re still apprehensive about breathing life into your surfing blog though, start small.
Write for 30 minutes every second day and edit in the evenings.
Stick to this and you’ll soon have a healthy blog page that reflects the professionalism of your surf tourism business and the knowledge of your team.
Learn how to write blog articles for your surf hospitality website – get in touch