Sep 16, 2021 | Copywriting tips
Read time: 2 minutes. If you run a surf tourism, surf tech or surfwear brand, chances are that you have a surf blog page on your website. But simply having a surf camp blog page for your website isn’t enough. In order for it to be effective, you also need to...
Aug 27, 2021 | Copywriting tips
Read time: 2 minutes The case for writing (im)perfect surf blog articles and why being real is better than simply going through the motions. Surf and surf tourism business owners wear a lot of hats. You must be experts at managing staff, predicting travel trends and...
Jul 6, 2021 | Copywriting tips
Read time: 5 minutes This is a continuation from “12 things that instantly kill a surf camp blog (Part 1)”, which you can read here. I suggest checking it out if you own or operate a business in the surf tourism industry… or if you’re just...
Jun 30, 2021 | Copywriting tips
Read time: 5 minutes I say this often, but it’s worth repeating for those of you who haven’t read my other articles: Writing a surf camp blog is actually quite easy! The challenging part is developing a content plan, avoiding the pitfalls that kill blog...
