Jul 11, 2025 | Surf business marketing
Does surf marketing need a reset? Yes and no. Depends who you ask. But IMO, it’s almost irrelevant… because it’s resetting by itself. The new wave of surf brands are full of talent, style and soul. But sometimes the way we show up starts to blur together. We follow...
Jun 24, 2025 | Blog articles, Surf business marketing, Surf business tips
Ever notice how some surfers constantly chase the newest board trends but still never progress or build a strong, confident style? They skip mastering the basics, relying on flash and variety, but struggle when faced with tricky or even perfect conditions. Which tend...
Apr 3, 2025 | Surf business marketing
Surely I’m not the only person to notice the jazzy little AI box at the top of Google’s Search Engine Results Pages? I guarantee you have too. The truth is there’s been a lot of buzz lately about AI tools changing how we market, search and sell...
Feb 18, 2025 | Copywriting tips, Surf business marketing
There’s a book by a bloke called John Espirian that flew under the radar when it was released. This book, which I purchased on pre-release, is called CONTENT DNA. As per the back cover, John teaches us that by focusing on two key elements – consistency and...
Jan 13, 2025 | Copywriting tips, Surf business marketing
Surf business marketing is a niche within a niche, but there’s no denying that surfing’s popularity as a whole is growing in leaps and bounds. The increase in beginner-friendly boards, the building of wave pools, more remote workers than ever before and...
Jul 12, 2024 | Surf business marketing
After preparing and sending off my third proposal in two weeks for local brands, I realised something. Surf tourism brands in summer definitely aren’t in the mood to market their business. It’s not because they don’t want to. After all, they reached...
