Sep 18, 2025 | Copywriting tips, Surf business marketing
You’re in a good place. You’ve built a solid marketing and growth foundation for your surf biz. You’re consistent with your posting on Instagram. Your newsletter pulls its weight. And your community knows who you are and actively engage with you. But now...
Jul 22, 2025 | AI, Copywriting tips
Unless you’ve be living on a remote Indonesian island and scoring waves sans-internet, you’ll know that AI is everywhere right now (also… I’m jealous). Writing captions. Cranking out articles and blog posts. Sliding into your DMs. And yeah,...
May 30, 2025 | Copywriting tips, Email and newsletters
After more than a decade writing copy for surf brands (from indie surfboard shapers to legacy wetsuit companies), I’ve seen the same painful pattern play out over and over: An email goes out. It’s got a great offer. The visuals are slick. And the team is PUMPED. And...
Feb 18, 2025 | Copywriting tips, Surf business marketing
There’s a book by a bloke called John Espirian that flew under the radar when it was released. This book, which I purchased on pre-release, is called CONTENT DNA. As per the back cover, John teaches us that by focusing on two key elements – consistency and...
Jan 13, 2025 | Copywriting tips, Surf business marketing
Surf business marketing is a niche within a niche, but there’s no denying that surfing’s popularity as a whole is growing in leaps and bounds. The increase in beginner-friendly boards, the building of wave pools, more remote workers than ever before and...
Dec 5, 2024 | Copywriting tips, Headlines
99% of copywriters will tell you that headlines are the most important part of any piece of content. But what exactly makes them important? Well, that’s what we’ll discuss today. Funnily enough, when I’m writing a newsletter, landing page or blog...
