Nov 10, 2025 | Blog articles, Branding and messaging, Email and newsletters, Surf business marketing, Surf business tips
Running a surf biz is a lot more than just delegating jobs and trying to sneak away for the odd boss’s therapy (aka surf) session. Between managing bookings, staff, gear, lessons and customers, the marketing side of things can feel… hectic. You know it’s...
Oct 7, 2025 | Branding and messaging, Surf business tips
Launching something new into the surf-o-sphere? You’re probably feeling the pressure to go BIG. Website. Ads. Influencers. Marching band. Maybe a drone shot or two to prove you mean bizz-ness. But after 10+ years in the game (working with brands like O’Neill, Corona,...
Aug 5, 2025 | Surf business marketing, Surf business tips
When you run a small surf biz it can feel like marketing takes a back seat. Rent, wages, stock and equipment always come first. Marketing often feels like something you only do if there’s money left over. But here’s the truth. If you’re not putting money into...
Jun 24, 2025 | Blog articles, Surf business marketing, Surf business tips
Ever notice how some surfers constantly chase the newest board trends but still never progress or build a strong, confident style? They skip mastering the basics, relying on flash and variety, but struggle when faced with tricky or even perfect conditions. Which tend...
Mar 6, 2025 | Email and newsletters, Surf business tips
If you had a dollar for every time I mentioned my loves of emails, you’d be able to retire and sail around the world on a private yacht. But until that moment comes, you’ll need to run a successful surf biz. List building is a huge part of that success....
Aug 8, 2024 | Copywriting tips, Surf business tips, Writing tips
The surfing industry is growing exponentially, but not in the way it once did. In years gone by, the surfing landscape was dominated by a handful of well-known brands – think Quiksilver, Ripcurl, Billabong and Roxy – who led the charge. They were the...
