May 30, 2025 | Copywriting tips, Email and newsletters
After more than a decade writing copy for surf brands (from indie surfboard shapers to legacy wetsuit companies), I’ve seen the same painful pattern play out over and over: An email goes out. It’s got a great offer. The visuals are slick. And the team is PUMPED. And...
Mar 6, 2025 | Email and newsletters, Surf business tips
If you had a dollar for every time I mentioned my loves of emails, you’d be able to retire and sail around the world on a private yacht. But until that moment comes, you’ll need to run a successful surf biz. List building is a huge part of that success....
Nov 8, 2023 | Email and newsletters
When I say dirty email list, I’m not talking about an email list that sends you suspect messages at 3:00 in the morning (“You up?”). No, a dirty email list is an email list with outdated or incorrect information. In short, it’s the type of list...
Jul 26, 2023 | Copywriting tips, Email and newsletters
If you could write all the things down that you should be doing to improve your brand, the list would be never-ending. From organising user-generated content to updating those dated images on your website and finally squaring a new blog post away, the sheer amount of...
May 4, 2023 | Copywriting tips, Email and newsletters
As a surf business owner, you’re most likely being pulled in a bunch of different directions on a daily basis. If you can picture it, I imagine you’re like a wetsuit during one of those stretch tests where four people each pull on a different limb to...
Apr 21, 2023 | Copywriting tips, Email and newsletters
Are you searching for ways to keep your surf brand in the spotlight? Content creation is a great way to keep your customers engaged, build brand awareness and increase overall sales. The only drawback? The challenge of coming up with content ideas can be daunting and...
