Nov 10, 2025 | Blog articles, Branding and messaging, Email and newsletters, Surf business marketing, Surf business tips
Running a surf biz is a lot more than just delegating jobs and trying to sneak away for the odd boss’s therapy (aka surf) session. Between managing bookings, staff, gear, lessons and customers, the marketing side of things can feel… hectic. You know it’s...
May 30, 2025 | Copywriting tips, Email and newsletters
After more than a decade writing copy for surf brands (from indie surfboard shapers to legacy wetsuit companies), I’ve seen the same painful pattern play out over and over: An email goes out. It’s got a great offer. The visuals are slick. And the team is PUMPED. And...
Mar 6, 2025 | Email and newsletters, Surf business tips
If you had a dollar for every time I mentioned my loves of emails, you’d be able to retire and sail around the world on a private yacht. But until that moment comes, you’ll need to run a successful surf biz. List building is a huge part of that success....
Nov 8, 2023 | Email and newsletters
When I say dirty email list, I’m not talking about an email list that sends you suspect messages at 3:00 in the morning (“You up?”). No, a dirty email list is an email list with outdated or incorrect information. In short, it’s the type of list...
Jul 26, 2023 | Copywriting tips, Email and newsletters
If you could write all the things down that you should be doing to improve your brand, the list would be never-ending. From organising user-generated content to updating those dated images on your website and finally squaring a new blog post away, the sheer amount of...
May 4, 2023 | Copywriting tips, Email and newsletters
As a surf business owner, you’re most likely being pulled in a bunch of different directions on a daily basis. If you can picture it, I imagine you’re like a wetsuit during one of those stretch tests where four people each pull on a different limb to...
