Every brand here had a great product and a story worth telling.

My job was to drag it out and tell it in a way that turns casual site visitors into loyal guests, customers or clients.

Here’s some of my recent work.

You built something good. You know it’s good.

But when you sit down to market it, it comes out sounding like every other brand in the lineup. Hedged. Generic. A bit robotic. So you post less, you undersell the thing you’re proudest of, and marketing starts to feel like putting on a costume.

That’s the gap I close.

I build the whole picture, not just the words. It starts with strategy: I map the journey your customer takes and find the spots where you’re losing them. Then I build a simple, effective funnel around that, where every page and every email does one job and hands off cleanly to the next, guiding the right people from first click to booking.

Newsletters do the slow work in between. Regular, human, story-led emails that people actually open and that keep you top of mind until they’re ready to buy. And storytelling ties the whole thing together: one voice, one narrative, running from your homepage to your last email, so wanderers nod along, trust you fast, and buy.

I do this for surf tourism, board shapers, surf tech, apparel, coaching, media, and every surf-adjacent brand in between. From full site rewrites to monthly newsletters and email sequences.

For anyone who wants a marketer who actually speaks surfer.

Proven strategies and time-tested tips to improve your messaging. For surf biz owners who want to attract more site visitors and boost their bottom line.