Making your surf tourism, surf tech or surfwear brand seen, heard and preferred with clever surf copy that converts


My clients say

Lac is our go-to English copywriter for anything surf related. We've been (and will keep) working with him to create copy for clients such as O'Neill Wetsuits. As a surfer, he's the core buyer of the brands he writes for – which makes him the best copywriter for the job. 100% recommended.


We got Lac onboard to write our blog articles and we couldn't be happier! We searched for some time for a copywriter who actually surfs and therefore can write well explained and easily digested articles for our readers. Highly recommended!


We have been working with Lac for several months and we are very happy with the results. 100% recommended.


Lachlan has put a series of surfing articles together for us at Rad Season. He always comes up with creative, humorous and informative content. Can't wait to work on the next project together!

Oli Russel-Cowan @ RAD SEASON

We got Lac on to produce regular SEO blog articles for Rapture and the results have been incredible. We now boast a tidy blog section and multiple page one blog articles, which have significantly increased traffic to our site. Thanks to Lac’s unique blend of humorous, data-driven copy… we’re killing it!


We have been using Lac for nearly 2 years now for our surf camp in Hossegor, France. The results speak for themselves; we are currently ranked no.1 in Google searches for our chosen keywords! We also no longer pay for any advertising and simply rely on the organic results gained from the blog posts that Lac creates. He is the real deal and a pleasure to work with!


Lachlan is brilliant! As a surfer, he is able to write authentic material. Thanks to Lac, our blog is now nice and neat. We look forward to seeing him on a surf trip with us soon.

Abdelilah Yafi @ SAHARA SURF


Recent work

I’m a lifelong surfer who’s blended his passion for waves with his passion for words. Now I work with online surf magazines, surf camps, surf schools and surfwear brands all over the world. Here are a few of my favourite examples.


What I do

“I write online content for small mum and dad surf camps and large international surf tourism brands. Landing pages, websites, blog articles, press releases, scripts and newsletters are my speciality. My aim is to help you convert visitors to your site into paying customers, so you spend less time worrying about your online presence and more time in the water”

“Get in touch or download my resume below for more information.”

  • Blog Writing
  • Press Releases
  • Email Marketing
  • Website Content
  • Scriptwriting
  • Newsletters


Blog article packages

Affordable set and forget packages that provide a consistent stream of optimised content for your blog.

Add-on services include looking after your social media, providing web design services and SEO audits.


Stay up to date

Regular tips and strategies for improving your messaging. For surf tourism, surf tech and surfwear brands that want to attract more site visitors and boost their bottom line.

Turn your traffic into loyal customers and return visitors. Don’t miss out!


Active Clients

Written Articles

Cups of Coffee


Drop us a line


Grow your digital footprint and attract new customers to your surf brand, surf camp, surf school or surf retreat today.
Get in touch!