If you’re the owner of a surf brand, surfwear or surf hospitality business, you probably already asked yourself “can a copywriter help my surf brand”?
If that’s the case but you’re still not sure, I think I can help. What follows is a blog post that discusses the benefits of hiring a copywriter to help grow your surf brand.
So if you run a surfwear, surf tourism or surf tech business and feel that you could use some professional help with your copy, read on now.
You no longer have to worry about where your next blog article will come from
When it comes to running a business it can often feel like you’re just keeping your head above water. There’s just so much going on and so little time to do it.
This is especially true when you’re trying to grow your brand online. But, by working with a copywriter or content creator, you can take one thing off of your plate.
You no longer have to worry about where your next blog article will come from.
This peace of mind can be invaluable and help you focus on the other areas of your business that need attention. For example: cleaning the wax off your hire boards or addressing customer queries.
Most of all though, it will free up some mental space for you to better concentrate on the task at hand, which is running your business.
You can rest easy knowing that you have social media posts queued up and ready to go
Social media is a powerful tool for surf-centric businesses.
The reason for this is that the dreamy locations, healthy-looking surfwear models and aspirational lifestyle all lend themselves to stunning visuals.
But what if you don’t have the time or creative eye to curate Instagram captions that make your customers double-tap?
This is where a copywriter comes in.
A good copywriter will be able to help you create content for social media posts that are on brand, engaging and informative. What’s more, they can be completed in advance. This means you can focus on running your business while your social media is taken care of.
Of course, a copywriter will mainly focus on the actual text that goes beneath an image.
If you want someone to look after all of your social media needs including scheduling, image editing, hashtags and follower engagement, then you might want to consider hiring a social media manager.
Less time brainstorming, writing and publishing blog articles = more time doing the things you love
Once again it seems that recapturing time is the biggest advantage of hiring a copywriter. But what exactly should you be doing with that time?
Well, let’s look at blog articles and the amount of energy that goes into taking one from start to finish.
First, you must come up with an idea and angle for your article. Second, you must do the research to back up your claims. Third, you have to sit down and actually write the thing. Fourth, you have to edit it. Finally, you have to publish it on your site or blog.
Now, assuming that you’re relatively proficient in all these areas, it’s still going to take you at least a couple of hours to complete one article from start to finish. And that’s if you’re working quickly!
If you’re not the world’s quickest writer or tend to get bogged down in the research phase, it could easily take you an entire day or more to get an article online… and that’s just for one!
However, if you go down the track of hiring a copywriter or content creator to write your blog articles, you can take all that time and energy you would’ve spent creating content and use it for other things.
Maybe you can use it to brainstorm new ideas for your business or work on building new relationships. Perhaps you can finally take that long-awaited vacation, or just spend more time with your family and friends.
In the end, it all comes down to how you want to spend your time.
If you’re happy with writing blog articles and don’t mind putting in the extra hours, then by all means continue doing it yourself. But if you’d rather be doing something else with your time, then hiring a copywriter is definitely the way to go!
Struggle with spelling and grammar (or English isn’t your mother tongue)? A copywriter will make you look like Ernest Hemingway
While poor grammar or spelling isn’t the be-all and end-all, it can make a big difference to how your audience perceives you and your brand.
Typos and bad grammar can make you look unprofessional or even illegitimate. And the last thing you want when you’re trying to build a successful surf brand is to give the wrong impression.
Fortunately, a copywriter can help you avoid all that. They’ll make sure your website, social media posts and marketing materials are error-free and polished.
Not only will this improve how your brand is perceived, but it’ll also help you reach more people.
After all, if your content is easy to read and understand, people are more likely to stick around and see what you have to say.
So, to answer the question “can a copywriter help my surf brand?”, the answer is yes.
If you want to learn more about what a copywriter (like myself) can do for you, get in touch.